<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Main Course Media — Resources</title><description>Practical guides on websites, SEO, and advertising for Dallas–Fort Worth small businesses, written by the people who do the work, with no jargon and no fluff.</description><link>https://maincoursemedia.com/</link><language>en-us</language><item><title>The Local SEO Checklist Every DFW Small Business Should Start With</title><link>https://maincoursemedia.com/blog/local-seo-checklist-for-dfw-small-business/</link><guid isPermaLink="true">https://maincoursemedia.com/blog/local-seo-checklist-for-dfw-small-business/</guid><description>A practical, do-it-today checklist to help your Dallas–Fort Worth business show up when nearby customers search, from your Google Business Profile to reviews, citations, and on-page basics.</description><pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate><category>local SEO</category><category>Google Business Profile</category><category>small business</category><category>Dallas–Fort Worth</category><author>Trace Christian</author></item><item><title>How Much Should a Local Business Spend on Google Ads?</title><link>https://maincoursemedia.com/blog/how-much-should-a-local-business-spend-on-google-ads/</link><guid isPermaLink="true">https://maincoursemedia.com/blog/how-much-should-a-local-business-spend-on-google-ads/</guid><description>There&apos;s no magic number, but there is a sensible way to set a Google Ads budget for a local business. Here&apos;s how to think about it, what a starting budget looks like, and how to know it&apos;s working.</description><pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate><category>Google Ads</category><category>PPC</category><category>advertising</category><category>budgeting</category><category>small business</category><author>Trace Christian</author></item><item><title>5 Signs Your Small-Business Website Is Costing You Customers</title><link>https://maincoursemedia.com/blog/signs-your-small-business-website-is-costing-you-customers/</link><guid isPermaLink="true">https://maincoursemedia.com/blog/signs-your-small-business-website-is-costing-you-customers/</guid><description>Your website should be your hardest-working salesperson. Here are five common signs it&apos;s quietly turning visitors away, and what to do about each one.</description><pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate><category>web design</category><category>conversion</category><category>small business</category><category>website</category><author>Trace Christian</author></item></channel></rss>