Resources

Local marketing, explained plainly

Practical guides on websites, SEO, and advertising for local small businesses, written by the people who do the work, with no jargon and no fluff.

SEO

The Local SEO Checklist Every DFW Small Business Should Start With

A do-it-today local SEO checklist for DFW businesses: Google Business Profile, reviews, citations, and on-page basics that get you found nearby.

July 14, 2026 Read more →

Advertising

How Much Should a Local Business Spend on Google Ads?

No magic number, but a sensible way to set a Google Ads budget for a local business: how to think about it, where to start, and how to know it's working.

July 7, 2026 Read more →

Web Design

5 Signs Your Small-Business Website Is Costing You Customers

Your website should be your hardest-working salesperson. Here are five common signs it's quietly turning visitors away, and what to do about each one.

June 30, 2026 Read more →

Case Study · Google Search Ads

From zero paid search to 63 booked calls

A septic services contractor with high-ticket jobs had never run paid ads. We built and managed a Google Search campaign, and turned it into a steady stream of booked appointments at $57.45 a call.

Booked calls: 63
Cost per booked call: $57.45
Click-through rate: 8.42%

Read the full case study

Booked calls from paid search

Before

+63

Now

Nov 2025 – Jul 2026 · one managed campaign

In the Press