A free video teardown of your ads or your demo page
Tell us where your buyers land. Trace records a short screen-share video that walks through your Meta ads, your site, or both, the way a buyer meets them, and names the changes he would make first. It arrives by email within two business days.
What the video looks at
Tell us on the form whether ads are running. The video follows whichever applies.
If you run Meta ads now
- The first three seconds of each video, and whether the opening line would stop your buyer mid-scroll.
- Whether each ad asks for one clear next step, and whether that step is a demo, a trial, or something vaguer.
- The path from the ad to a booked demo: how many clicks, and where a busy buyer would give up.
- Whether the Meta pixel is on the page the ad sends people to, so the campaign can learn who books.
If you have not started yet
- How fast a stranger can tell, from your homepage, who the product is for and what it replaces.
- Whether your demo or trial page makes booking the obvious next move.
- Two or three opening lines a first video ad could use, written from your own site.
- What a small first test should prove before you spend more.
Trace records up to 10 teardowns a week, in the order requests arrive.
Got it. Your teardown is on the list.
Trace will record your video and email you the link within two business days. If you want to add context first, like the buyer you are after or the ad you trust least, reply to that email or write to trace@maincoursemedia.com.
Meanwhile, here is what a first Meta test cost one software company.
Fair things to ask before you send it
Do you need access to our ad account?
No. The teardown works from what any buyer can see: the ads as they run and the pages they send people to. Nothing to share, no logins.
Is this a sales call in disguise?
There is no call at all. It is a video you can watch whenever it suits you. If you want to talk it through afterward, reply to the email and we will find a time.
We sell an app to consumers, not software to businesses. Does that matter?
Ask anyway. The review looks at the same things: the opening seconds, the offer, and the path to a signup. Trace will tell you in the video if something about your market changes the advice.
What would it cost to have you run the ads?
The program, what it includes, and its price are all published on our page for software companies. There is nothing to unlock and no quote to wait for.