This page covers our SEO work: local search and the Google map pack, Google Business Profile optimization, on-page and technical SEO, citations, reviews, and how getting cited by AI assistants fits in. Our SEO service page has the full description of what is included.
These questions are about our seo service — get found first when customers search. See what's included →
13 questions, answered directly. Where the honest answer is "don't pay us for this," it says so.
Four to nine months in most markets before SEO is genuinely producing, with results compounding from there. Google Business Profile work moves faster — map pack movement typically shows in 60 to 90 days — which is why we do that piece first.
Anyone promising first-page rankings in 30 days is either targeting keywords nobody searches or is about to do something that gets you penalized. SEO is a compounding asset, not a switch.
On-page and technical SEO on your site, Google Business Profile optimization (categories, services, geo-tagged photos, posts), citation building and cleanup across directories, backlink work, review generation and management, and monthly reporting that shows what changed and what it produced.
The specifics shift by month and by what your site needs. The reporting names what we did rather than showing you a traffic chart and calling it a report.
The map pack is the three local business listings Google shows with a map above the regular results, and it drives the majority of local calls. Ranking there depends mostly on three things: proximity to the searcher, how complete and active your Google Business Profile is, and your review count and rating.
You cannot change your address, but the other two are entirely within reach. A fully filled-out profile with real photos, correct categories, active posts, and a steady stream of recent reviews beats a neglected listing from a bigger company more often than owners expect.
Yes — it is a core part of our local SEO work and one of the highest-leverage things we do. We claim it if needed, correct the business information, set the right primary and secondary categories, fill in services, upload geo-tagged photos, publish posts, and manage reviews.
Most local businesses treat their profile as set-and-forget. That single habit is why a competitor with a worse website often outranks them in the map pack.
Enough to be credible against whoever currently ranks in your area — check the map pack for your main service and see. In many DFW categories the leaders hold several hundred reviews while a typical independent has a few dozen, and closing that gap matters more than the exact number.
Recency and velocity count too. A steady handful of new reviews every month signals an active business more strongly than a large pile that stopped two years ago. We set up a simple system so asking becomes routine rather than something you remember occasionally.
Ads buy visibility instantly and stop the day you stop paying. SEO earns visibility slowly and keeps working after the work is done. Ads are a subscription; SEO is an asset.
Most local businesses are best served by both: ads to turn the phone on now, SEO to lower what each lead costs over time. If you can only afford one and you need work this month, it is ads.
They can, and it is becoming a real source of customers — but only if your site is readable by them and contains answers worth quoting. That means server-rendered content, structured data, published prices, and direct answers to buyer questions. A beautiful site with no substance gets skipped.
Two things have to be true. First, the AI crawlers must actually be allowed to fetch your site — they are frequently blocked by default at the CDN, which silently removes a business from AI answers. Second, the page has to contain something citable: a number, a credential, a named person, a real answer. We build for both.
Yes, if you want to rank for those searches. Google matches specific queries to specific pages, so "septic pumping in Rockwall" needs a page about septic pumping in Rockwall — not a homepage that mentions both somewhere.
The important caveat: those pages have to be genuinely different. A template with the city name swapped in is a doorway page, and Google is good at spotting it. Every one of our city pages carries real content about that specific market.
Citations are listings of your business name, address, and phone number on directories like Yelp, Angi, BBB, and Apple Maps. They still matter for local SEO, mostly for consistency: mismatched addresses or phone formats across the web make Google less confident about your business.
This is unglamorous cleanup work with a real payoff, and it is a one-time-plus-maintenance job rather than an endless expense.
No, and nobody honest can. Google does not sell rankings and no agency controls its algorithm. What we can commit to is doing the work that reliably moves local visibility, and reporting the leads and calls it produces so you can judge it on results rather than promises.
Be wary of any guarantee — it usually means targeting a keyword so obscure that ranking first for it is worthless.
The work already done keeps benefiting you — the pages, the optimized profile, the citations, and the reviews are all yours and stay in place. What stops is new content, ongoing technical work, and review generation, so you would gradually lose ground to competitors still investing.
You own the site and every account, and there is nothing to unwind or buy back. That is the difference between an asset and a rental.
Usually yes, because local SEO is far less competitive than national SEO — you are competing with a handful of businesses in your area, not the whole internet. The payoff is leads that keep arriving without paying per click.
It is not worth it if you need work next week and nothing else, or if you cannot commit past a couple of months. In those cases advertising is the honest recommendation.
Yes. We prioritize by buying intent first, then volume: "emergency electrician Plano" is worth more than a high-volume informational phrase, because the person searching it is ready to hire. We map each target to a specific page rather than hoping one page ranks for everything.
We also look at what your competitors already rank for, which usually surfaces services you offer but never built a page for.
What our packages and individual services cost, how ad spend is billed, hidden costs, contracts, and how to work out whether the math clears for your business.
12 questions →What to budget, how fast ads work, Local Service Ads vs. Search, what a lead should cost, call tracking, and why ad accounts waste money.
13 questions →How long a build takes, what it costs, who owns it, hosting, whether you can edit it, and what actually makes a site convert.
13 questions →What we post and how often, how much work it is for you, whether social media actually brings in local customers, and how content feeds SEO.
12 questions →Who we are, who we work with, how onboarding runs, how we report, how AI fits into the work, and what makes us different from a big agency.
13 questions →
Let’s talk about where you are and where you want to be. No pressure, no jargon. Just a clear next step.
